If you are running a small business or offer services that are within a specific local or geographic area, you should consider focusing your marketing efforts on getting in front of local traffic. Many marketing strategies that are of a more global nature won’t help you as much as local SEO optimization could. Maryland search engine optimization specialists will share in this article a few specific things you can do to ensure you get visible in front of the local people and attract them to your business. Social media and Google Ads are a great way to become more visible to your locals, but local SEO marketing will also help you reach out to a targeted local audience.
Make a List of Local Regions You Would Like to Rank for
When making this list, you should include your city, your major metropolitan area, but also your county and province or state. Don’t forget to include the neighboring towns your business can service. Create keyword phrases for each of these. Next, add your business address at the footer of your website in text to give Google a clue that you are a local business and to show the visitors that they are in the right place. For local website optimization, your business must show all your service location areas properly. It would also be wise to embed a Google Map and help customers find you with ease and add a link to your business on Google Maps.
Write a Web Page or Blog Post Dedicated to Each Local Keyword Phrase
Best SEO companies always suggest using not only keywords but also geographic locations throughout your website to get good ranking results. Start by creating a website or a blog post for each service location you have and make sure you use local keyword phrases. Make sure you regularly update your site and post new, interesting content. Adding new content to a website, especially as a blog post, is important for establishing your online identity, building consumers trust and giving your rankings a fresh boost every day. Your blog posts should be relevant to your business, and they can talk about you are doing in the community. You could also do a review of a new local product or service, or you can respond (according to the nature of your business) to something that has recently happened in your town. For example, if you are a roofer, and your city has gone through a massive storm, you can write a blog about roof repairing tips, maintenance after storms and similar.
You could also stand out by taking pictures of your business doing things in your local area or service location and name these pictures with names that include your local keyword phrases. That way, when people go to Google and look for something associated with your business, your image can come up at the top. The same applies for landmarks. When you are near a major landmark, reference it on your website and add local keywords.
If you are looking for website optimization services, choose Hit Me SEO, one of the best SEO companies in Maryland. They will identify your search engine optimization needs and come up with an effective online advertising strategy that will certainly yield positive results.
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